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AI prompts for product descriptions and customer replies

Much of running a small business is writing: describing products, answering the same questions many times, apologising when something is late. An AI assistant can draft all of this quickly. The facts must come from you, and the promises in any reply are yours to keep, so read before you send.

The prompts

A product description

Write a description for this product for [A WHATSAPP CATALOGUE / A WEBSITE / A PRINTED LEAFLET].

Product: [NAME]
True details: [SIZE, MATERIAL, COLOURS, WHAT IT IS USED FOR, WHAT IS IN THE PACK]
Who buys it: [THE CUSTOMER]

Two short sentences on why it is useful, then the details as a short list. Under 70 words. Use only the details I gave. No claims about results, health or being the best.

Replace the parts in [CAPITALS] first, or after pasting.

Standard replies to common questions

My [TYPE OF BUSINESS] gets these questions again and again:
[LIST THE QUESTIONS]

The true answers are:
[LIST THE ANSWERS]

Write a polite ready-to-send reply for each, under 40 words, in [LANGUAGE]. Friendly and clear. Do not add information I have not given.

Replace the parts in [CAPITALS] first, or after pasting.

A price list message

Turn this price list into a neat message for WhatsApp. Group similar items, line up the prices, add a line on [DELIVERY / MINIMUM ORDER / PAYMENT METHODS] and end with how to order. Do not change any price or name.

[PASTE YOUR LIST]

Replace the parts in [CAPITALS] first, or after pasting.

Sorry, it is late

Write a message to a customer whose [ORDER / REPAIR / DELIVERY] is late. The real reason: [REASON]. The new date I can truly promise: [DATE]. What I can offer for the trouble: [OFFER, OR NOTHING].

Apologise once and plainly, give the new date, and do not make excuses. Under 60 words, in [LANGUAGE].

Replace the parts in [CAPITALS] first, or after pasting.

Ask for a review

Write a short, polite message asking a happy customer to leave a review for [BUSINESS NAME]. It should thank them first, make the request in one line and be easy to ignore without awkwardness. Do not offer a reward for the review. Two versions, in [LANGUAGE].

Replace the parts in [CAPITALS] first, or after pasting.

A firm but polite payment reminder

Write a payment reminder to a customer. Amount due: [AMOUNT]. For: [WHAT]. Due since: [DATE]. This is reminder number [1, 2 OR 3]. Our relationship: [REGULAR CUSTOMER / NEW CUSTOMER].

Respectful, clear about the amount and date, and offering an easy way to pay or to talk if there is a problem. Under 60 words.

Replace the parts in [CAPITALS] first, or after pasting.

How to adapt these prompts

Say where the text will appear. A catalogue entry, a leaflet and a website each need a different length.
Describe the buyer. A description of a pressure cooker for a newly married couple reads differently from one for a hostel kitchen.
Give exact details and tell the assistant to use only those. This single habit prevents most problems.
Write the way you speak to customers. Ask for "the respectful tone we use with regular customers" and give the language and script.
Build a small library. Save the replies you like. Next time, paste one and say "write in this style".

Your name is on every reply

Check each draft against the truth: stock, price, size, delivery date, warranty. A promise sent to a customer is a promise you made. Remove anything the assistant added that you did not say.

Be careful with claims. Do not describe a product as curing, preventing or guaranteeing anything, and do not use words such as "certified" or "approved" unless you hold the papers. Some goods have labelling and advertising rules of their own, so follow the rules of your trade.

Never paste customers' phone numbers, addresses or order histories into an assistant. Describe the case in general terms and add the name yourself when sending.

Offering rewards for good reviews can breach the rules of review platforms, which is why the review prompt rules it out.

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AI prompts for social media posts for a small business

This is an independent site. It is not connected with any company that makes AI assistants. The prompts are plain text and can be used in any AI chat assistant. An AI assistant can give wrong or made-up answers: check anything important before you rely on it, and do not paste private details into a prompt.